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The real history of wedding gown Sizes when you look at the Wedding Industry

European sizing

Although designs evolve, the marriage industry all together is notably stuck on previous traditions. We chatted with Lois Fritz, owner and operator for the Wedding Shoppe, among the wedding retailers that are largest in the Midwest for more than 40 years.

Fritz shed some light regarding the size tradition that is european

“Most leaders within the wedding industry have been, or at the very least have begun down, in European countries, and their bridal dress size maps operate smaller compared to US ones.

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